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The work, told honestly.
Behind every system we build is a real business problem that needed to become clearer, faster, and easier to run. These are the operational stories — fragmented tools made whole, manual work automated, decisions made on live data instead of last week's reports.
Custom Software · Construction CRMEsteem Constructions · Residential Builder
Esteem Constructions is a family-owned Sydney builder specialising in home extensions, renovations and bespoke homes, with more than 1,500 homes and 1,700 projects delivered across sixteen years.
KEYOB built them Builtrax: one record per project carrying the job from first enquiry to final handover, designed for the site team on a phone as seriously as the office on a desktop — software the business owns and can extend.
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Website · Hosting · SEO, AEO & GEOEast St Kilda Dental · Family Dental Practice
A St Kilda East practice had grown on word of mouth since 1980. KEYOB rebuilt its website, hosts it, and built the search and AI visibility that lets a stranger find what long-term patients already knew.
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Branding · Web Design · ContentFormulyn · Formulation Consultancy
A Brisbane formulation consultancy had the science but no presence. KEYOB built the brand, the website and the content — so founders anywhere in the world can find the practice, understand it, and begin.
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AI Receptionist · Automated OfficeAleesa.ai
A 24/7 lead capture and CRM layer that brings calls, forms, WhatsApp, and social messages into one organized system — so no inquiry gets lost.
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Inventory VisibilityAutomotive Parts · Distribution
A national parts distributor was making operational decisions on inventory data that was already out of date. KEYOB connected the systems they already ran — and gave them a single, live picture of stock across the whole network.
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Launch ReadinessInvestment Markets Australia · Financial Services
KEYOB helped stabilize, modernize, and prepare a complex investment portal for launch through structured QA, Redux analysis, dependency upgrades, and issue resolution — turning launch risk into launch readiness.
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Custom ERP · Aftermarket PartsBest Value · Aftermarket Auto Parts
KEYOB built a custom ERP around Best Value's aftermarket auto parts operations — then stayed close as the system evolved with the business for nearly a decade.
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Service Capacity · Auto PartsAutomart Nationwide · Aftermarket Auto Parts
Automart Nationwide already trusted KEYOB's automotive-parts ERP foundation. As customer activity grew, KEYOB built an intake and routing layer that unified five channels, improved SLA visibility, and helped the team handle 42% more customer requests without added management overhead.
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BI Platform · Source of TruthInternational Coaching Institute · Coaching & Education
KEYOB built a consolidated BI platform that gave ICI live visibility into real ROAS, funnel health, sales performance, and lead journeys — without manual weekly reconciliation.
View storyYour story starts with a conversation.
Every one of these began with a free AI assessment — a focused look at where you are and where intelligence would actually earn its place. No obligation.
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